Park visitors & communities
Immediate, location-aware answers on their phones—no app download or account. Mobile-first, in their primary language, tied to the park where they stand.
LA County Parks Pass
Tap the flower to see what it means
One county. Every park. More to discover.
LA County Parks Pass is a proposed unified digital companion that connects residents and visitors with the County’s park system through one recognizable experience.
$20,562
Blended cost per park · Year 1 deployment
Mobile application
Wayfinding application
Discover this park
01 / The proposal
One platform connecting people to their parks.
We propose building LA County Parks Pass: a shared digital platform where residents and visitors can discover parks, find activities and events, and get useful information about each location.
The initial pilot would connect 17 participating parks, each with a dedicated page accessible through a web link or park QR code. No app download required.
AI illustration · Not a documented County location.
01
Make park information easier to find.
People should be able to answer simple questions in one place: What can I do here? What is happening this week? What amenities are available? Where do I register?
Parks Pass would bring park information, activities, event listings, and links to existing registration services into one clear, mobile-friendly experience.
02
Give park staff a straightforward way to keep information current.
A useful platform depends on accurate local information. Designated Park Admin staff would have secure individual accounts to maintain their park’s page, while County administrators would oversee the participating network.
The goal is a consistent publishing process that combines local knowledge with County oversight.
03
Make community programming easier to discover.
Concerts, cultural fairs, markets, workshops, seasonal celebrations, and everyday recreation should be easy to explore alongside the parks that host them.
Parks Pass would give public programming a visible home, helping people discover opportunities at their local park and across the participating network.
04
Connect the network while preserving each park’s identity.
A shared brand and consistent navigation would make the platform recognizable. Dedicated park pages, photography, and local stories would show what makes each location distinct.
05
Start with a focused pilot and learn before expanding.
The 17-park pilot would test the visitor experience, staff publishing process, and usefulness of the platform. Proposed evaluation would examine whether people can find information easily, whether staff can maintain it reliably, and how visitors engage with park and program content.
Initial scope: digital discovery and engagement. Admission, parking, reservations, and other access benefits would require separate County authorization and scope.
Why an integrated approach
One partner for technology, field production and ongoing operations.
No separate software vendor, production agency and operations team to coordinate—VibePass delivers all three under one agreement.
Local park recreation staff
An intuitive publishing channel for youth sports, holiday events and facility notices, without waiting weeks for central tickets to clear.
Central communications leadership
Master editorial oversight, broadcast controls and brand consistency across regional locations—without adding communications staff.
Department executive leadership
Privacy-first engagement data to support resource allocation, Board of Supervisors budget requests and grant applications.
Browser-first, zero friction
No app downloads, accounts or app-store delays. Visitors open park information in any standard browser.
Turnkey physical-to-digital bridge
Not just logins: field photography, video, park data modeling, QR design systems and ongoing reporting.
Civic experience expertise
Grounded in cultural production across Los Angeles County, capturing the energy and diversity of local communities.
See the idea in action.
Working companion example
NextFest Companion
An event series across a whole park system
Visit the prototype opens in a new tabWorking companion example
The Ford Companion
One venue, built out end to end
Visit the prototype opens in a new tabSeparate technology demonstrations, not confirmed County events or reservation services. Proposed capabilities remain subject to agreed scope.
02 / The proposal
One shared service.
A repeatable foundation, paired with the information, imagery and relationships unique to each location.
Technical deployment
- What’s delivered
- 20 mobile-first park hubs, amenity tagging, outbound registration links and print-ready QR signage vectors.
- Who benefits
- Park staff post local updates through a 1-minute mobile intake form—no technical training.
$10,724 per park · first-year allocation
Visual identity, media strategy & library
- What’s delivered
- 1 dedicated on-site shoot per park, 15–20 edited stills, a 30–60s highlight video and authorized drone aerials.
- Who benefits
- A permanent, indexed asset library for County communications and campaigns.
$3,270 per park · first-year allocation
Enterprise platform license
- What’s delivered
- Cloud multi-tenant hosting, a proposed 99.9% uptime target, security patching, a WCAG 2.1 AA accessibility layer and five-language localization.
- Who benefits
- Central Communications keeps full editorial approval and County-wide broadcast controls.
$2,750 per park · first-year allocation
Central operations, seasons & reporting
- What’s delivered
- 4 seasonal campaign refreshes, monthly data pipeline QA, 4 quarterly executive briefs, an annual Board of Supervisors evidence deck and the staff support desk (proposed).
- Who benefits
- Turnkey data decks showing real community engagement for Board of Supervisors budget requests.
$3,818 per park · first-year allocation
Concrete capabilities, not abstractions
Five working modules, demonstrated live.
Each capability below already runs in the companion prototypes—what is delivered, and the institutional problem it solves.
Capabilities shown in working prototypes; final feature set is subject to agreed scope.
VibePass delivers
- Digital park hubs & mobile experience
- Print-ready QR vector artwork
- Field photography, video & drone capture
- Staff training webinars & cheat-sheets
- Quarterly engagement reports
County responsibilities
- Physical signage printing & mounting
- Park access & filming permit coordination
- Outbound registration URLs (ActiveNet)
- One content lead per park
- Approval of local staff submissions
The operational advantage
Why this structure works for LA County Parks.
01
Zero app-store friction
Residents will not download an 80MB mobile app at a trailhead or picnic lawn. VibePass operates entirely inside standard mobile web browsers. A single scan of a physical QR plaque instantly loads that specific park's schedule, map, and amenities in seconds, across any cellular connection.
02
Decentralized publishing with central editorial control
Solves the communications bottleneck without risk. Local recreation staff receive simple, mobile-friendly forms to post community youth clinics, facility notices, and seasonal updates directly, while centralized County communications retains master editorial approval, scheduling power, and emergency Countywide broadcast controls.
03
Turnkey physical-to-digital delivery
Unlike standard software vendors that simply hand over login credentials, VibePass delivers the entire physical and visual foundation: dedicated on-site professional photography and video production for each park, licensed FAA drone aerials, structured GIS amenity data, and print-ready QR vector signage kits.
04
Verified institutional evidence
Every community interaction generates privacy-first, zero-PII data. Central communications and executive leadership receive monthly operational telemetry and turnkey quarterly briefings formatted specifically to support Board of Supervisors budget hearings, program evaluations, and competitive grant proposals.
Original assets, built to last.
- Agreed landscapes, facilities, entrances and distinctive details
- Featured imagery, defined video capture and edited highlights
- Drone perspectives where authorized and feasible
- Web-ready crops, thumbnails and agreed export formats
- Organized park folders, clear filenames and an asset index
Clear boundaries before delivery.
Shoot duration, visits, edited quantities, video lengths, revision rounds, rights, releases and raw-file treatment will be agreed before production. An alternative capture plan will be agreed where drone work is unavailable.
Integrations, languages, accessibility verification, staff permissions, update limits and review targets require confirmed scope. Staff publishing is a proposed deliverable, not a claim about the current visitor prototype.
03 / The proposal
Picture it in the park.
How the identity and visitor experience come together, from a phone screen to a trailhead.
9:415G
One county. Every park. More to discover.
Find your next park
Explore
Arts & culture
Community
One mark, from the trail to your phone.
The approved logo carries the same welcome on a park entrance sign and in the mobile guide.
Concept mockups for discussion. Photography backgrounds are illustrative renderings; signage, screens and features shown are proposed, not built or approved.
04 / The proposal
Establish. Activate. Keep improving.
\n
- 01 / Now
Mobilize
Work begins within 5 business days of execution and deposit: intake kits to park directors, workspace provisioned, production dates locked.
- 02 / Oct–Dec 2026
Produce & stage
Field production at all 20 parks, park experiences staged with approved content, QR signage artwork delivered and staff trained.
- 03 / January 2027
Soft launch · all 20 parks
The full 20-park network goes live together after County acceptance against the agreed launch checklist.
- 04 / Through Dec 2027
Managed operations
Central review, seasonal refreshes, quarterly engagement briefs and an annual executive evidence deck.
Proposed timing depends on authorization, confirmed capabilities, County information, approvals, production access and staff availability. Prelaunch mobilization is included in implementation.
Year 2 · 2028 programming
Put the foundation to work.
Reuse approved experiences and media for recurring programs and agreed County activities. Bounded local updates, programming support, staff assistance, quality checks and reporting support continuity.
$281,360 planning investment
Year 3 · Continuity & improvement
Retain what works. Refine what follows.
Maintain park information, support staff, reuse the approved library and evaluate engagement across consistent measures. New campaigns, reshoots and seasonal media are separately scoped.
$281,360 planning investment
Three-year planning total: $973,960, assuming 20 parks and unchanged fees. Years 2 and 3 each include $150,000 in annual park operations plus $131,360 in shared services—a blended $14,068 per park annually. Future service periods require agreed terms. No official LA28 affiliation, branding rights or confirmed park events are assumed.
05 / The proposal
One price per park. Everything built in.
The full Year 1 build-out, launch and operation of every park — in one number.
Year 1 · All-in, per park
$20,562
Build, media, platform and a full year of managed operations. One allocation per park — nothing hidden.
$13,994 one-time build+$6,568 annual service
- Parks in cohort
- 20
- Year 1 network total
- $411,240
- Kickoff to start
- $25,550
- All 20 parks live
- Jan 2027
Cohort rate applies to the initial 20 parks. Provisioning starts within 5 business days of kickoff.
How $20,562 splits
One-time deployment & production
$279,880
$13,994 / park allocation
- 20 park digital hubs & QR routing
- Full field production (stills & video)
- Drone capture where authorized
- 3 staff virtual training academies (proposed)
Annual recurring service · Year 2+
$131,360
$6,568 / park allocation
- Enterprise platform license & cloud hosting
- Security patching, WCAG 2.1 AA & 5 languages
- 4 seasonal campaign refreshes (proposed)
- Quarterly briefs & annual Board of Supervisors deck (proposed)
- Staff support desk & monthly data QA (proposed)
What the County gets, every year
The annual service, line by line.
After the first year, the County renews one annual service — $6,568 per park, $131,360 across the 20-park network. It divides into a software license and a managed operations retainer, each with its own scope:
Software license · SaaS
Enterprise Platform Core License
$2,750 / park · year
$55,000 across the 20-park network
- Cloud multi-tenant hosting
- Proposed 99.9% uptime target
- Security patching
- Central review queue engine
- WCAG 2.1 AA accessibility layer
- Five-language localization
Managed service retainer
Central Operations, Seasons & Reporting
$3,818 / park · year
$76,360 across the 20-park network
- 4 seasonal campaign refreshes
- Monthly data pipeline QA
- 4 quarterly executive briefs
- Annual Board of Supervisors evidence deck
- Staff support desk for 20 park directors
Total annual recurring · Year 2+ baseline$6,568 / park · $131,360 network
Year 2+ renewal terms are subject to agreement. Items marked proposed are subject to agreed scope and terms.
Inside each park's $20,562
Four layers, one allocation.
20-park cohort rate · baseline for network expansionOpen each layer to see what it covers.
Park information structure, a distinct mobile experience, staff configuration, QR routing, measurement, testing and launch acceptance.
52% of each park
Across all 20 parks: $214,480
The per-park figure is a blended allocation, not a separate invoice. Platform and central operations are shared County-wide services. *Participating roster subject to confirmation.
Mobilization included |
$25,550 kickoff
Technical provisioning begins within 5 business days of execution and deposit. What it unlocks on day one:
- Infrastructure allocated. A dedicated County workspace and central command center provisioned.
- Intake kits delivered. One-page intake forms to park directors so information gathering starts immediately.
- Production logistics locked. Dates secured for licensed drone and field production crews across all 20 parks (proposed).
- Signage pipeline opened. Artwork templates and QR routing delivered so fabrication runs alongside digital staging.
- Kickoff included
- $25,550
- Remaining investment
- $385,690
Every dollar tied to a date and a deliverable
Delivery & commitment roadmap
- Now · Mobilize
- Oct–Dec 2026 · Produce & stage
- Jan 2027 · All 20 parks soft launch
- Through Dec 2027 · Managed operations
Gate 1
Day 1 · Kickoff
Mobilization & system provisioning
- 20-park information intake template delivered
- Dedicated County workspace and staff access provisioned
- Field production schedule confirmed for all 20 parks
$25,550
Mobilization deposit
Gate 2
Now – Dec 2026
Production & staging
- 20 park field shoots: photography, video and authorized drone capture
- 20 park experiences staged and seeded with approved content
- QR signage artwork packages delivered for fabrication
- 3 virtual staff training cohorts (proposed)
$160,000
Delivery milestone · on County acceptance
Gate 3
Jan – Dec 2027
Managed service period
- All 20 parks soft launch together in January 2027
- Central review queue with a proposed 99.9% uptime target
- 4 seasonal campaign refreshes (proposed)
- 4 quarterly engagement briefs and an annual executive evidence deck (proposed)
$225,690
Monthly operations · $22,569 × 10
20-park network · 12 months managed oversight$411,240
The $160,000 delivery milestone is invoiced only on formal County acceptance of the 20 staged park experiences and delivery of the high-resolution media packages. The remaining balance becomes predictable net-30 monthly operational support.
To kick off
- 1Sign the statement of work
- 2Remit the $25,550 mobilization deposit
- 3Designate a County communications lead and confirm the park list
- 4Kickoff meeting within 72 hours
Items marked proposed—including service-level targets, training cohorts, seasonal refreshes and reporting deliverables—are subject to agreed scope and terms.
The next step
Shape the first 20 parks.
Confirm the roster, refine the scope and agree the path to launch.
Working draft · For discussion only. Not an executed agreement or County commitment. Figures in USD. Scope, quantities, responsibilities, rights, acceptance criteria and payment schedule require agreement.
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